How did you reveal to visitors that this was an "experiment"?

Aside from the subtle humor, On one of the IDchip pages there is a listing of employment opportunities. There is a job offer near the bottom that reads:

 
  • DEVELOPER

    Assist in the development and maintenance of loan and securities systems.

    The following skills are required:

  • Oracle
  • SQL
  • Powerbuilder
  • Front end development
  • Relational database development
  • Must be gullible enough to think this company is for real but smart enough to follow this tiny little url. Plus 2 years system development experience.